If a picture is worth 1000 words, is a bad picture worth 1000 bad words?
When you have a series of products photographed for your website, do they look like they were shot by your kids at different times with different cameras with different light sources? Or do they have a consistent look to them? Is the background is the same or a similar style? Is the lighting is designed to show the finer details of your product? Is the focus and depth of field is what is needed to accurately show the intricacies?
fine jewelry photographed for web catalog
While photography can get expensive, you have to consider how much business you may be losing from your website if your photos are not consistently great. Once you start accepting “just good enough” images to represent your work, you are saying your product is also just good enough.
Not to pick on this company but only as an example, Fantes sells a host of kitchen tools and appliances. In searching for a tea infuser with a very fine screen, I found this site. While their customer service was very quick to respond to a question, I have to wonder why they use such low quality photography.
Now take a look at Cooking.com’s site, which has most of their images on a clean white background. Which site looks more professional, more like the store where you would want to buy your kitchen ware?
I’m just saying, as the saying goes. How does your photography compare?
If you have any questions about product photography, let me know.
